Challenge
AT&T Business sought to differentiate itself within the telecom industry by showing how their solutions help businesses ‘sense & adapt’ to change.

Solution
The high stakes environment of F1 racing is the perfect setting for myriad challenges and solutions that businesses can employ to meet their own rapidly changing conditions. ‘Speed & Precision’ highlights various benefits of the technical partnership between Red Bull Racing and AT&T Business Solutions (as a series of videos and digital and social content).

I served as creative director, art director, and designer from concept to production for teams in France, Spain, and New York to produce a series of videos for digital and social content.