Challenge
Volkswagen planned to introduce the ID.Buzz to the world and wanted to generate interest leading up to launch. Additionally, they wanted to maintain interest in the all new, all electric vehicle for the following year at which time it would be announced for the US market.

Solution
With its friendly face, we presented the ID.Buzz as the spiritual successor to the VW Bus and the promising future of EVs. To drive interest, we placed various details of the vehicle in the spotlight – from headlight styling, to seating configuration, to the vibrant launch colors, and of course, that iconic VW badging.

Across the ID.Buzz social, digital and CRM work, responsibilities included creative direction, art direction, design as well as overseeing photographers and digital production teams from concept through production.