Challenge
AT&T Business wanted to expand their existing customer base by targeting product advertisements to business and technology decision makers.
Solution
The campaign consists of a series of videos that introduce the product AT&T offers, the challenge businesses are facing, and finally, the business solution AT&T provides. Playful paper figures and sets were crafted to visually stand out in the social and digital spaces.
Concept and production responsibilities included creative direction, art direction, and design.
'Intro' Facebook Video Link Ad for Retail segment. (Awareness phase)
'Challenge/Experience' Facebook Video Link Ad for Retail segment. (Education phase)
'Patterns/Insights' Facebook Video Link Ad for Retail segment. (Consideration phase)
Facebook Photo Link Ad for Retail segment. (Consideration phase 2)
Facebook Photo Link Ad for Retail segment. (Consideration phase 3)
Facebook Photo Lead Gen Ad for Retail segment. (Consideration phase 4)