AT&T Business
‘Insightful & In-demand’

Challenge
AT&T Business wanted to expand their existing customer base by targeting product advertisements to business and technology decision makers.

Solution
The campaign consists of a series of videos that introduce the product AT&T offers, the challenge businesses are facing, and finally, the business solution AT&T provides. Playful paper figures and sets were crafted to visually stand out in the social and digital spaces.

Concept and production responsibilities included creative direction, art direction, and design.

AT&T Business 'Insightful & In-demand' P1 Intro (Retail segment)
'Intro' Facebook Video Link Ad for Retail segment. (Awareness phase)
AT&T Business 'Insightful & In-demand' P1 Challenge (Retail segment)
'Challenge/Experience' Facebook Video Link Ad for Retail segment. (Education phase)
AT&T Business 'Insightful & In-demand' P1 Patterns (Retail segment)
'Patterns/Insights' Facebook Video Link Ad for Retail segment. (Consideration phase)
AT&T Business 'Insightful & In-demand' P2 Patterns (Retail segment)
Facebook Photo Link Ad for Retail segment. (Consideration phase 2)
AT&T Business 'Insightful & In-demand' P3 Patterns (Retail segment)
Facebook Photo Link Ad for Retail segment. (Consideration phase 3)
AT&T Business 'Insightful & In-demand' P4 Patterns (Retail segment)
Facebook Photo Lead Gen Ad for Retail segment. (Consideration phase 4)