Challenge
AT&T Business wanted to showcase their range of IoT products and services to pique interest with potential new customers.
Solution
The storyline of ‘Small & Mighty’ is established through videos, social, and display units following the challenges facing ‘Farmer Ray’. The campaign highlights the solutions found in AT&T’s IoT technology which enable monitoring of irrigation water, livestock health, and shipping conditions.
From concept through production I worked with photographers, animators, and digital and social production teams, serving as creative director, art director, and designer.